With: Boy Epic
The Inspiration Behind the Song and Video:
Well, the song is called “Kanye’s In My Head,” and the song itself is a representation of how my mind works creatively when writing music. There was no real end goal, I was ambitiously exploring and it lead to what the song is today. Now, the video on the other hand is a visual aspect of the entire process of certain song making, video directing, treatment writing obscurities, that I sometimes struggle with as an artist.
Choosing Kanye West is a direct metaphor to my generation’s most vocal and reckless risk taker, in that essence we all want to be heard, make a change, and be recognized; and that’s the connection that lives in all of our heads.
My Driving Emotion:
The emotion simply is that it’s ok, yet sometimes difficult to trust yourself. We live in a judgmental world, and that’s scary for a lot of people. It makes everything harder than it should be. I have to admit, when creating the art that I do, I often catch myself wondering how people will receive what I give them instead of solely just focusing on my wants and needs. At the end of the day, I’m not just doing this for myself; I want to inspire others, I want to help others fill the dark spaces that live in their hearts. Through my journey of life, I’ve come to the conclusion that in order for me to accomplish this, I have to be true to not only who I am as a person, but who I am as an artist. Therefore, I must trust myself always.
The Balance in Making a Fun Video with a Serious Message:
In my eyes, this video is a direct representation of the struggles I deal with as an artist. Which is a very real subject matter for me, and the rest of the world. Making it a little light hearted visually with the cartoon aspect of certain scenes, they themselves also represent a certain layer of myself. The audience is seeing a cartoon panda, when in reality, I’m showing them the emotion that lives within. A subconscious, cause and effect of how the world affects me.
The Process of Making the Video:
I’ll break it down in steps:
1. I start off by acclimating my environment to everything that is linked to this particular vision. From pictures that provide emotion, to the sounds that provide the vibe, and ultimately the movies that inspire the direction. It’s important to live what I’m creating.
2. Now that I’m living in the ambience, it’s time to put it down on paper.
4. My video treatment is written at this point. I’ve turned my thoughts into words. Now I have to make them come to life. I find my protagonist, I find my location, I set the scene and the camera starts rolling.
5. On set, I follow my treatment when directing but there’s always room for spontaneity. Spontaneous ideas are more important than you would think when it comes to film-making in my humble opinion. The added value of the cast and crew involved in every project I’ve creatively executed provides a dynamic with flare and uniqueness.
6. I take it all home where I literally seclude myself from the world day in, day out to put the pieces to my puzzle together. Editing these visual installations that I love is where I find my most creative peak and satisfaction. It’s almost orgasmic watching it all come together.
7. When all is said and done, I’ve exposed myself a little more to world and immediately crave it all over again.
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~Feature in collaboration with/produced by: Jeff Gorra